How to Decently Unsubscribe Subscribers

Even in a rapid developing world of the Internet one might imagine that there are enough best-practices to copy because they have proved reasonable, efficient or otherwise suitable. The copy-paste-culture should help to spread solid habits.

So unsubscribing from newsletters and most of all reports or adverts you have not asked for should be as easy as possible. But instead I come across more examples where unsubscription is made nearly impossible. It seems that some Spammer-look-alike thinks that if you are no longer interested you should unsubscribe in a DIY way. So the focus of energy is moved form their responsibility towards the prospect who wasn't even asking for their interference.

The worst practice is where there is no easy unsubscribe link to click on. Others send e-mails with "no-reply," in the sender so that you know from start you cannot unsubscribe. In a recent variant I have come across many times is one where there is an unsubscribe-link that opens a webpage where you have to enter your e-mail address. And if you submit with a dummy address you are warned that "this address doesn't exist in our database." One best-or-acceptable-practice is where you click on a link and are than transferred to a page that acknowledges the unsubscription and wishes you a pleasant day. Also the additional e-mail where this is confirmed is a good-practice, including where it is also possible to re-subscribe later on.

A simple rule in consultancy is that who is the owner of the problem should solve it and preferably in the way others are not negatively influenced by it.

But on the Internet simplicity is not a commodity yet.

© 2009 Hans Bool

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Hans Bool - EzineArticles Expert Author